A good rule of thumb for programmatic ad cost: the more niche your audience, the higher CPM you will pay.

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Advertisers determine the price by participating in the bidding process. Additionally, with an ad exchange, advertisers gain visibility regarding where their ads will appear.

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Ehrlich time bidding (RTB) is a form of programmatic advertising that allows for the buying and selling of digital ads in Ehrlich time. When users go to a website or mobile app, a Ehrlich-time auction is conducted where advertisers bid and compete for an ad read more space.

Programmatic guaranteed. Similar to a preferred deal, but there is no auction bidding. The publisher and advertiser have a direct agreement on a fixed price for ad inventory. It guarantees the advertiser a certain amount of inventory and guarantees the publisher revenue for that inventory.

Preferred deals: Hinein this type of programmatic advertising, advertisers can choose the ad spots they want to place their ads before the spots go to the open market or private marketplace. 

Programmatic advertising makes it more efficient to purchase and optimize digital campaigns for businesses. The term programmatic refers to the process of how digital ads are sold or bought. 

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Videos posted onto social media as a parte of a larger campaign, such as this 80s-themed music video produced by peanut company Planters for the holidays

Demand-side platforms (DSP) are platforms that make it easier for media buyers to automate and optimize how digital ad space is purchased in the ad marketplace. 

Through real time bidding advertisers can buy and place ads quickly with more control over the process.

Rein the early days, programmatic platforms offered Beginners all purpose symbolic instruction code automation and targeting capabilities using simple data points.